We all know how distracting social media can be. Sometimes I’ll sit down to work on a chapter of my book, turn to Twitter or Facebook or my blog just for a minute, and when I finally look up, it’s two hours later.
It’s not that I’m wasting time on these networks. I’m not playing Farmville or poking friends or throwing pigs at tweeps (if only that were possible). There’s simply so much information out there that I want to click on and read and share. So many interesting people to talk to. So much to learn.
I’ve been pretty good at balancing writing and social media for the last couple of years. I multitask efficiently and use tools like Hootsuite and Google Reader to make my online time as productive as possible.
But ever since I made social media my job, balancing has become a problem. I’m spending more and more time on social networks, and less time writing. This makes sense in some ways, since helping small businesses with social media is how I’m now making money. I’m starting a business. Of course it’s filling more of my time.
But I’ve been neglecting my revisions, and those are important to me, too. A big part of the reason why I think it’s a good idea to work for myself is because it gives me the flexibility and the time to write. I can build up Socialexis and work on my book. Allegedly.
Here’s my problem. With social media, work is never done. There’s always more I can do. Know how you always want to push out one last tweet or connect with one more interesting person on She Writes? How you’re sure you can improve your online community and influence if you just put in one more hour? I’m now feeling that pressure not only for my personal networks, but also for my clients’ accounts. I want to do the best job I can for each client, and I’m always thinking of one more person to follow or a cool way to reach out on Facebook or a new networking tool we should use.