What makes a good head shot?

Before I launched my Facebook page for Socialexis, I sent the link to my sister and my best friend, asking them to look it over. Both came back with the same criticism: I needed a more professional photo.

I knew they were right. Not only did I need one to promote my new business, I also needed a professional head shot for this blog and hopefully, at some point, to promote my book.

Andrea of Servidone Studios sets up a backdrop.

But I hate getting my head shot taken. I never like how they come out! People often tell me I’m photogenic, but apparently that doesn’t apply to posed photos, because I find something wrong with every one: my smile looks fake, my arms look fat, my hair looks greasy. I thought about using my photo from my days as a reporter at the Houston Chronicle, but it was several years old and, let’s face it, I never loved it anyhow.

So I called a photographer friend, Andrea of Servidone Studios, who was nice enough to truck her equipment, including a large white backdrop, to my house. While she took what seemed like hundreds of shots, she gave me some tips on how to take a good head shot.

Andrea’s tips:

Wear a brightly colored shirt. White doesn’t do well with a flash, and it can wash you out if you’ve got light skin. Black causes problems too; it is slimming, but doesn’t show up well on camera. You’ll see below that I followed Andrea’s advice and wore a bright blue shirt. Red or green or any other bright color works, too.

Avoid patterns. A solid shirt is best, rather than one with a busy pattern. “It’s about you,” Andrea said. Don’t let your shirt steal the show.

Ladies, pick a v-neck or cardigan. Unless you work in finance, collared shorts can look stuffy. Wear a shirt that shows some neck. But only a little bit of neck! Modest is good, too.

Don’t sit facing the camera. Instead, sit with your body to one side. Leave your feet planted and turn your upper body and head to face the camera.

Tilt your chin down. And look up at the camera. This feels kind of awkward, but it works well for the photo. And that’s what we really care about, right?

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